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> 1st2c CGM Report: Too Big To Worry: Social Media As Panic-Control Mechanism in the Freddie Mac - Fannie Mae Crisis

Sunday, July 27th, 2008

When the nation's mortgage companies are “on the verge of collapse” (WSJ, July 13, 2008) that's a big reason to get worried.But while Social Media resonance on the crisis spiked tremendously (as one would expect) it doesn't spell panic and doesn't call for consumer emergency action (ignoring ongoing crisis-talk on the agenda-setting mass media).1st2c monitored the consumer response to the crisis on Social Media, uncovering key insights on the dynamics of Social Media in facilitating threat management “by the people — for the people”. (PRWeb Jul 27, 2008)


Read the full story at http://www.prweb.com/releases/2008/07/prweb1137424.htm

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1st2c CGM Report: Too Big To Worry: Social Media As Panic-Control Mechanism in the Freddie Mac - Fannie Mae Crisis

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